Cara Spend Budget Pada Konten

cara spend budget konten

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Kalau nak run terus purchase tapi tak menjadi apa nak buat? Saya cadangkan lebihkan budget kat Konten, Educate dan Softsell. 70% kos ads ke konten > sales page, 30% retargeting. Boleh buat mcm ni: Layer 1(L1) shj target to Stranger, dan untuk L2, L3, L4 semua target existing CA. Tapi, benda ni kena test, ada sesuai, ada yang tak.

Layer 1

L1 – Cuba guna & split test beberapa format konten:
1. konten video – video highlight masalah & cara atasi
2. konten post – tips cara atasi
3. konten artikel – tips cara atasi + CTA sales page
Dengan Detail targeting (DT) yang sama utk setiap diatas, Test beberapa adset DT & adset lain dgn audiens LA. Boleh test juga samada objektif traffic & Video views, url ke website sales page or landing page khas kumpul leads. KPI, baca traffic, komen & share.

Layer 2

Manakala untuk direct purchase, retargeting konten shj. Ni retargeting dari konten sahaja, iaitu konten diatas:
Adset 1 – .. traffic konten 3 days.. traffic sales page 3 days, exclude purchase 180 days
Adset 2 – .. video views 75% 7 days.. enggage page 7 days.. ig visit 7 days, exclude Traffic All 14 days
beberapa ads variation CW & video testimonial, dll. 2-3 ads copywriting, creative video atau gambar berlainan.

Layer 3

Retargeting sales page shj, gunakan:
1. Video views hardsell L2 10 days.
2. Traffic Sales page 10 days Exclude Initiate Checkout (IC) 20 days

Layer 4

Retargeting purchase behaviour shj.
1. IC 14 days..
2. Payment info 14 days..
3. Traffic Checkout 14 days
4. Exclude purchase 180 days

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